December 9, 2009
Beef ‘O’ Brady’s Signs on as Title Sponsor of St. Petersburg Bowl
ST. PETERSBURG, Fla. – The St. Petersburg Bowl and ESPN Regional Television announced today that Beef ‘O’ Brady’s has signed a two-year agreement for the title sponsorship of what will now be known as the Beef ‘O’ Brady’s Bowl.
The second annual Beef ‘O’ Brady’s Bowl is set for Saturday, Dec. 19, at 8 p.m. ET and will be televised nationally on ESPN, live from Tropicana Field. The game will feature BIG EAST Conference representative Rutgers against the University of Central Florida from Conference USA.
“We're honored to partner with the leader in sports to bring a great event to our home town,” said Beef ‘O’ Brady's President Nick Vojnovic. “For the past 25 years, Beef ‘O’ Brady's has been a favorite community spot to watch sporting events. Becoming the title sponsor of the St. Petersburg Bowl solidifies our commitment to both community and sports.”
“We are pleased to have Beef ‘O’ Brady’s join the St. Petersburg Bowl as our new title sponsor,” said Clint Overby, senior director, events, ESPN Regional Television. “The family-friendly brand is a perfect fit for our event and we look forward to this long-term relationship.”
The Beef ‘O’ Brady’s Bowl will host a week’s worth of festivities leading up to the Dec. 19 game, including “Party on the Pier” and the TradeWinds Island Resort Beach Bash.
“We’re excited for Beef ‘O’ Brady’s to join us,” said Brett Dulaney, Beef ‘O’ Brady’s Bowl executive director. “We look forward to a great partnership in bringing a fantastic bowl experience to the St. Petersburg community as well as the student-athletes, coaches and staff, families and fans who will travel here for a week of fun and football.”
Tickets for the game are $30 each and can be ordered through Ticketmaster.com.
In addition to the Beef ‘O’ Brady’s Bowl, ESPN Regional Television operates five other postseason college football bowls: the Bell Helicopter Armed Forces Bowl (Fort Worth, Texas); the MAACO Bowl Las Vegas; the New Mexico Bowl (Albuquerque); the Papajohns.com Bowl (Birmingham, Ala.); and the Sheraton Hawai’i Bowl (Honolulu).
For more information on the Beef ‘O’ Brady’s Bowl, visit the official Web site,
www.stpetersburgbowl.com.
ESPN Regional Television/Event Ownership
The nation’s largest syndicator of collegiate sports programming, ESPN Regional Television (ERT) annually produces more than 1,000 telecasts of sporting events. Programming includes football, basketball, NCAA events, golf and NHRA events accounting for more than 2,200 live and/or original hours of programming. In addition to event ownership, ERT is the production headquarters for ESPNU, the 24-hour college sports network; syndication rights-holder and producer of national, regional and local shows for college conferences (e.g. – SEC, BIG EAST, Big 12, Mid-American, Sun Belt, WAC).
ESPN Regional Television markets and/or owns several sporting events, including collegiate football events: the Bell Helicopter Armed Forces Bowl (Fort Worth, Texas); MAACO Bowl Las Vegas; New Mexico Bowl (Albuquerque); Papajohns.com Bowl (Birmingham, Ala.); Sheraton Hawai’i Bowl (Honolulu); St. Petersburg Bowl; the MEAC/SWAC Challenge presented by Disney (Orlando, Fla.); and The Home Depot ESPNU College Football Awards; collegiate basketball events: the 76 Classic (Anaheim, Calif.); Charleston Classic (S.C.); Hawaiian Airlines Diamond Head Classic (Honolulu); Old Spice Classic (Walt Disney World Resort near Orlando, Fla.); O’Reilly Auto Parts Puerto Rico Tip-Off (San Juan); All-College Classic (Oklahoma City); SEC/BIG EAST Invitational; ESPNU Road to the Championship and the ESPNU BracketBusters; as well as the ESPN National Golf Challenge presented by Callaway. For more information, visit ESPNPlus.com.
Media Contacts:
John Gerdes, Media Coordinator, stpetebowl@yahoo.com
Jenny Zimmerman, ESPN, 407-566-2213 or jenny.zimmerman@espn.com
