ABOUT ESPN REGIONAL TELEVISION

Charlotte, N.C.-based ESPN Regional Television (ERT) is a television sports marketing, syndication, event-management and production company. A subsidiary of ESPN, Inc., ERT is the nation’s largest producer and syndicator of live sports programming, producing more than 1,000 sporting events annually, which accounts for more than 2,200 live and/or original hours of programming.

Formerly Creative Sports, ERT was acquired by ESPN on May 9, 1994, and was later combined with OCC Sports and renamed ESPN Regional Television in 1997.

The company has regional offices in Birmingham, AL., Las Vegas, NV., Albuquerque, NM, Dallas and Fort Worth, TX, St. Petersburg, FL, and Huntington, WV.

For more information on ERT Syndication, email Paul Leger or call (860) 766-7110. For ERT Affiliate Sales, email John Reilly or call (704) 973-5000.

WHAT ESPN REGIONAL TELEVISION DOES

ESPN Regional Television (ERT) utilizes the term “ESPN Plus” to brand regional programming the company produces. The company’s efforts are divided into television production, college sports syndication, event ownership and corporate sponsorships/entitlement.

ERT produces numerous events which are featured on many national and regional outlets including ESPN, ESPN2, ESPNU, ESPN Classic, ESPN360.com, ABC, FOX Sports Net and most other Regional Sports Networks, along with hundreds of over-the-air television stations.

ERT also handles the primary production responsibilities for ESPNU, the
24-hour college sports television network.

ESPN REGIONAL TELEVISION PROGRAMMING

To follow is a list of programming produced by
ESPN Regional Television (ERT):

• NCAA baseball/softball
• NCAA men’s basketball
• NCAA women’s basketball
• NCAA football
• NCAA lacrosse
• NCAA wrestling
• NCAA volleyball
• Home Depot College Football Awards
• McDonald’s All-American Game
• Skins Game and Champion Skins Game
• LPGA Tour Golf
• NHRA

ESPN REGIONAL TELEVISION AND SYNDICATION RIGHTS

ERT retains the “local and regional” syndication telecast rights to the conferences below. These are in addition to any national over-the-air or cable rights the ESPN family of networks may own.

• BIG EAST (football and men’s basketball)
• BIG 12 (men’s basketball)
• Mid-American (football and men’s basketball)
• Sun Belt (football and men’s basketball)
• WAC (football and men’s basketball)

*For the BIG 12, ERT has regional rights only.



ESPN REGIONAL TELEVISION AND COLLEGE SPORTS SYNDICATION

ESPN Regional Television (ERT) syndicates games to outlets throughout territories of its partner conferences, and is responsible for producing each of these telecasts and hiring the production staff, including the commentators. Combining its regional college football and basketball reach, ERT reaches 67.0 million homes, or 60 percent of U.S. households, and provides much of the inventory for ESPN’s out-of-market pay-per-view packages, ESPN FULL COURT (basketball) and ESPN GamePlan (football).


ESPN REGIONAL TELEVISION AND EVENT OWNERSHIP

ESPN Regional Television (ERT) also owns, manages, and stages a number of top sporting events. To follow is a complete list:

Basketball:

76 Classic
Charleston Classic
Diamond Head Classic
Old Spice Classic
O’Reilly Auto Parts Puerto Rico Tip-Off
SEC/BIG EAST Invitational
O’Reilly Auto Parts All-College Classic
ESPNU Road to the Championship
ESPNU BracketBusters

Football:

Bell Helicopter Armed Forces Bowl
MEAC/SWAC Challenge, prented by Disney
New Mexico Bow
Papajohns.com Bowl
MAACO Bowl Las Vegas
St. Petersburg Bowl
Sheraton Hawaii Bowl

Golf:

Champions Skins Game
ESPN National Golf Challenge presented by Callaway (www.espngolf.com)
Par-3 Shootout




ESPN REGIONAL TELEVISION Corporate Sponsorship/Entitlement Rights

ERT markets and sells the entitlement and corporate marketing rights for the Big 12 Conference. The Phillips 66 entitlement of the Big 12 Basketball Championships is one of the longest running collegiate sponsorships in the country. Through ERT, the Big 12 has relationships with Chick-fil-A, Geico, ConocoPhillips, Dr Pepper/Sunkist, Gatorade, Motel 6 and XM Radio.





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